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E  L

I   A

WHO AM I

Strategic Industrial Designer & Product Developer

A proactive designer driven by curiosity and a commitment to functional innovation. Expertly versed in market research, model making, and toy development, with a focus on seamless stakeholder coordination and multi-disciplinary graphic design.
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WHAT I DO

Bridging the gap between creative concept and mass production, specializing in high-volume plastic manufacturing and precision wood craftsmanship. The design process integrates technical CAD proficiency with a hands-on approach to material exploration.

ACHIEVEMENT

Commercial Success: Achieved an average 80% sell-through rate for high-volume party accessories, with production runs exceeding 10,000 units per design.

Innovation: Patent inventor of a specialized paper balloon holder structure, optimizing utility and production efficiency.

Global Collaboration: Led the design and development of the 'Whale Chair,' a cross-cultural collaboration with New Zealand artists focused on ergonomic mindfulness.

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